An influencer agreement covers deliverables and payment like any freelance contract, but three clauses do the real work: the sponsored-content disclosure the influencer must make on every post, the licence letting the brand reuse that content (including in paid ads), and the exclusivity window keeping the influencer off a competitor’s campaign. Download the ready-to-fill template below, or read the field-by-field checklist first.
A complete, ready-to-fill PDF — 13 clauses, blanks for every detail, and a signature block for both parties. Free, no email, no account. Read it and adapt it before you use it; the cover page explains what it can and cannot do for you.
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This document is a general-purpose template provided for information only. It is not legal advice, it does not create a lawyer–client relationship, and nobody has reviewed it against your situation.
Laws differ by country, state and province, and they change. A clause that is standard in one place can be unenforceable — or illegal — in another. Terms that are ordinary between two businesses can be void in a consumer or employment context.
Read every clause before you use it, fill in every blank, and delete anything that does not apply. For anything high-value, unusual, or that you could not afford to lose a dispute over, have a qualified lawyer in your jurisdiction review it before it is signed.
These are the fields and clauses an influencer agreement needs. Leaving one out doesn’t necessarily void the agreement, but each gap is a spot where the brand and the influencer can end up disagreeing about what they actually agreed to.
Brand & influencer names
Full legal names (or registered business names) for both sides — who the agreement actually binds.
Campaign deliverables & platforms
The number and type of Posts, which platforms they run on, and the brand guidelines and tags each Post must follow.
Content approval process
A draft submitted for review before anything goes live, with a defined revision round and a response window.
FTC/ASA sponsored-content disclosure
A clause requiring a clear, conspicuous disclosure — not a buried hashtag — on every Post, per FTC and CAP Code / ASA rules.
Usage licence for the brand
What channels the brand can repost the Content on, for how long, and — explicitly — whether that licence covers paid advertising.
Exclusivity window
A defined period, and a defined "competing brand," during which the influencer can't take a paid or gifted deal from a rival.
Posting schedule & post longevity
Draft and publish deadlines, and a minimum time each Post must stay live once published.
Payment schedule
The fee, a non-refundable deposit on signature, and the balance due on publication.
Ownership of underlying content
The influencer keeps copyright in the raw files; the brand gets the licence in clause 5, not ownership.
Termination & kill fee
What happens if either side cancels early, and the consequence — including for payment — of a disclosure or exclusivity breach.
Signatures & date
Both the brand and the influencer sign and date the agreement. It isn’t binding until both have signed.
A brand deal that’s agreed over DM usually covers the two obvious things: what gets posted, and what it pays. It almost never covers the three clauses that end up mattering most once the campaign is live.
The first is disclosure. Regulators — the FTC in the US, the CAP Code and ASA in the UK — require a sponsored post to say so clearly, in a way the audience actually sees, and that duty falls on the influencer regardless of whether the deal was paid, gifted, or an affiliate arrangement. A contract that puts this in writing, with the exact wording and placement required, protects both sides if a regulator or the platform ever asks.
The second is usage rights. Posting a Post and licensing a brand to run it as a paid ad are two different permissions, and an agreement that only covers “posting” leaves the paid-ad question unanswered — which is exactly how an influencer ends up seeing their own face in a brand’s ad spend for months with no additional pay. A real usage-licence clause states which channels the brand can reuse the content on, for how long, and whether that extends to paid advertising at all.
The third is exclusivity. Without a defined competing-brand restriction and a defined window, an influencer can — entirely within their rights — take a paid post from a direct competitor the next day, which is rarely what either side actually intended when they agreed to the campaign.
The template above puts all three in writing: a disclosure clause with the exact wording and placement required, a usage-licence clause that explicitly states whether paid advertising is included, and an exclusivity clause with a defined competing-brand scope and a start and end date.
Fill in the template above and send it to the other party for signature with a free Evenseal account — 3 documents a month, no card required. Only need your own copy signed? Self-sign for free with no account at /sign-pdf.
Not legal advice — for large campaigns or unusual terms, have a local attorney review your agreement.